Last Wednesday, April 22, Showroom10 organized and presented a wonderful fashion event, concerning 17 collection it represents for the Spring/Summer 2015 season.
Showroom10 is the first Greek showroom opening its doors exclusively for young, contemporary and talented Greek designers. Having created a sizeable store network all over Greece, with standing cooperation with several top boutiques and concept stores, their steady effort is promoting Greek Fashion abroad; an effort already bearing fruit.
Event location was Roots Art Space in Thiseio, Athens, probably the most appropriate to communicate the philosophy, ethos and aesthetics of the whole effort. A particularly friendly location at the historic center of Athens, with long history and a special style and mood.
Guest list included fashion professionals and basic personas from social media, fashion reporters, bloggers, media influencers, magazine directors, fashion stylists, celebrity wardrobe designers and fashion photographers.
Designers represented in the event were:
- Emma swimwear
- Gaffer & Fluf
- Kalisti swimwear
- Katerina Psoma
- La vaca loca
- Mario knitwear
- Maesa Morado
- Mummy’s Boyfriend
- Mumu Organic
- Samantha Sotos
- +1. Stylishious
Guest designer: Stelios Koudounaris
What made this event unique, in comparison to usual catwalk-type events, was a "fashion installation" staging, in several different presentation spaces. Apart from the typical static preview of the collections, there was a space where selected clothing, jewels, accessories, etc, were presented in an art exhibition concept. In the same space, there was a model live installation. At a separate space, a fashion art photography exhibition was staged.
Styling, fashion curation and organization of the event was carried out with great success by Santy Karagianni. Ace Models provided the amazing models, and Freddy Make Up Stage were in charge of makeup and hair styling.
For more information on Showroom10 one can contact them at: email@example.com